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Summaries Principles of Marketing

Philip Kotler, Gary Armstrong, Peggy H. Cunningham - ISBN: 9780132605014

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View all 26 summaries for Principles of Marketing, written by Philip Kotler, Gary Armstrong, Peggy H. Cunningham. The summaries for Principles of Marketing are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

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Chapter 17
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Chapter 17: Direct and Digital marketing Direct and digital marketing, forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms

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Intro to Marketing: Chapter 20
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Chapter 20: Sustainable Marketing marketing while being socially and environmentally responsible

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Intro to Marketing: Chapter 19
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Chapter 19: Global Market Place Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org

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Intro to Marketing: Chapter 8
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Chapter 8: Products, services, and brands what is a product, product and service decisions, service marketing, branding strategy

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Intro to Marketing: Chapter 4
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Chapter 4: Managing marketing information marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations

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Newest summaries of Principles of Marketing

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Intro to Marketing: Chapter 17
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Chapter 17: Direct and digital marketing Forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms

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Intro to Marketing: Chapter 16
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Chapter 16: Personal selling and sales promotion personal selling, managing sales force, the personal selling process, sales promotion

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Intro to Marketing: Chapter 10
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chapter 10: pricing what is price, major pricing strategies, other internal and external considerations affecting price decisions

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Intro to Marketing: Chapter 9
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Chapter 9: Developing New products new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations

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Intro to Marketing: Chapter 8
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Chapter 8: Products, services, and brands what is a product, product and service decisions, service marketing, branding strategy

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Intro to Marketing: Chapter 7
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Chapter 7: Customer value-driven marketing strategy marketing strategy, market segmentation, market targeting, differentiation and postitioning,

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Intro to Marketing: Chapter 5
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Chapter 5: Consumer markets and buyer behavior model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buyer decision process for new products,

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Intro to Marketing: Chapter 4
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Chapter 4: Managing marketing information marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations

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