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Summaries Principles of Marketing, Global Edtion (18th edition)

Phil T. Kotler, Philip Kotler - ISBN: 9781292341132

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View all 21 summaries for Principles of Marketing, Global Edtion, written by Phil T. Kotler, Philip Kotler. The summaries for Principles of Marketing, Global Edtion are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

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International Marketing for IB summary Ch 1-19
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Summary of the course of International Marketing taught in the BSC of International Business. A detailed summary of the 18th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. A detailed summary of the whole course including figures, definitions, and examples. The summary covers all relevant chapters for the course 1-19.

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Summary Block 1.2 Online Branding
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This summary can be used to study and prepare for the second exam in the first study year for International Communication students at the Hanze University of applied sciences. The summary is written by following the learning outcomes of the study year 2019-2020. I hope you find it useful, and good luck with your exam.

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  • by AilaK • 
  • uploaded  20-09-2020
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ESTEE LAUDER. ENVIRONMENTAL MARKETING ANALYSIS AND MARKETING PROSPECTS
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The conducted situational analysis of Estee Lauder suggests that by its brand acquisition strategy it has succeeded to expand globally and gain its position in the top 3 of the biggest cosmetic companies. Although the beauty industry is very dynamic and competitive, Estee Lauder keeps up with its competitors by focusing on product and business innovation. EL has positioned itself on the market as a luxurious and high-quality beauty brand. By marketing segmentation, it adapts its marketing mix to...

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  • by nadezhdakitanova • 
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Newest summaries of Principles of Marketing, Global Edtion

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International Marketing for IB summary Ch 1-19
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$15.37
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Summary of the course of International Marketing taught in the BSC of International Business. A detailed summary of the 18th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. A detailed summary of the whole course including figures, definitions, and examples. The summary covers all relevant chapters for the course 1-19.

i See more info x
  • Summary
  •  • 101 pages • 
  • by ibgroningen • 
  • uploaded  01-02-2021
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ESTEE LAUDER. ENVIRONMENTAL MARKETING ANALYSIS AND MARKETING PROSPECTS
(0)
$21.72
1x  sold

The conducted situational analysis of Estee Lauder suggests that by its brand acquisition strategy it has succeeded to expand globally and gain its position in the top 3 of the biggest cosmetic companies. Although the beauty industry is very dynamic and competitive, Estee Lauder keeps up with its competitors by focusing on product and business innovation. EL has positioned itself on the market as a luxurious and high-quality beauty brand. By marketing segmentation, it adapts its marketing mix to...

i See more info x
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  •  • 13 pages • 
  • by nadezhdakitanova • 
  • uploaded  02-04-2021
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Summary of Principles of Marketing, Global Edtion, ISBN: 9781292341132 Principles of Marketing
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Summary Principles of Marketing, written in English. Contains chapters 1, 2 (not complete) 3, 7, 8, 9, 14.17 (not complete), 18 and 19 (not complete) The reason why these chapters are not complete is because I don't have to learn them before my exams. Of course, this may be different for your exam.

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  •  • 28 pages • 
  • by annieksv • 
  • uploaded  09-01-2021
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