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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 43 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
- Summary
- • 45 pages •
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
Summary of the book Marketing Management by Kottler & Keller
- Summary
- • 34 pages •
Summary of the book Marketing Management by Kottler & Keller
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. 
Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
- Summary
- • 35 pages •
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. 
Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
- Summary
- • 34 pages •
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Summary
- • 95 pages •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. 
Grade 8,5! 

Part of block 1 for the premaster Business Administration at the UvA
- Summary
- • 18 pages •
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. 
Grade 8,5! 

Part of block 1 for the premaster Business Administration at the UvA
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Class notes
- • 47 pages •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
- Summary
- • 15 pages •
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
- Summary
- • 154 pages •
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
- Summary
- • 28 pages •
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
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Newest Marketing Management summaries
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
- Summary
- • 63 pages •
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
- Summary
- • 104 pages •
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
- Summary
- • 40 pages •
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Summary
- • 95 pages •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
Marketing (Management) - Article overview
- Summary
- • 23 pages •
Marketing (Management) - Article overview
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
- Summary
- • 8 pages •
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
- Case
- • 5 pages •
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
Marketing (management) - Summary final exam
- Summary
- • 10 pages •
Marketing (management) - Summary final exam
Textbook notes from all weeks
- Summary
- • 13 pages •
Textbook notes from all weeks
Summary of the book Marketing Management. Summary of the book definitions. Furthermore, there are also practice questions in the summary.
- Summary
- • 56 pages •
Summary of the book Marketing Management. Summary of the book definitions. Furthermore, there are also practice questions in the summary.
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