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Marketing Communications notes (1st edition)

Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762

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View all 43 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Marketing Communications notes

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Summary Compulsory Chapters - Marketing Communication
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This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

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De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)
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Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.

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  • uploaded  04-01-2018
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Marketing Communications A European Perspective Summary (6th edition, 2017)
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A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017. Includes screenshots of many useful grids straight out of the book.

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  • Summary
  •  • 26 pages • 
  • by suzannekruyswijk • 
  • uploaded  20-06-2019
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Marketing Communications Summary
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Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!

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Newest Marketing Communications summaries

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Summary Marketingcommunications
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Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

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Summary Marketing Communications chapter 3, 4, 7 & 13 (6th edition)
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A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

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  • uploaded  04-03-2018
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Notes Marketing communications
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This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.

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Book summary of Marketing Communications
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Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh

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Marketing Communications, a European perspective - exam period 2
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Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.

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  • Summary
  •  • 24 pages • 
  • by fleurkok • 
  • uploaded  28-12-2018
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Marketing Communications Book Chapters 3-4-7-13 (All Necessary)
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Summary of all the models and information necessary of the Marketing Communications book. All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file

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  • Summary
  •  • 14 pages • 
  • by Elinevandeven • 
  • uploaded  16-05-2019
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Marketing Communications A European Perspective Summary (6th edition, 2017)
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A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017. Includes screenshots of many useful grids straight out of the book.

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  • Summary
  •  • 26 pages • 
  • by suzannekruyswijk • 
  • uploaded  20-06-2019
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