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Grasping Service Marketing notes

- ISBN: 9780620603690

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Chapter 10 : Promotion
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Chapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.

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BEM 120 Chapter 1-9 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 8 NOTES
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BEM 120 Chapter 8 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 7 NOTES
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BEM 120 Chapter 7 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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Chapter 2 Value: from customer service to satisfaction and loyalty
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Chapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.

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BEM 120: CHAPTER 5 NOTES
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BEM 120 Chapter 5 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120 NOTES/SUMMARY
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BEM 120 Chapter 1-9 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 8 NOTES
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BEM 120 Chapter 8 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 7 NOTES
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BEM 120 Chapter 7 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 6 NOTES
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BEM 120 Chapter 6 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 9 NOTES
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BEM 120 Chapter 9 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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BEM 120: CHAPTER 5 NOTES
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BEM 120 Chapter 5 notes. These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.

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