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Global Marketing notes (1st edition)
Svend Hollensen - ISBN: 9781292100111
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View all 33 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Global Marketing notes
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

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- • 16 pages •
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).
- Summary
- • 86 pages •
English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).
Practice Test Export Management 2019 with answers.
- Other
- • 8 pages •
Practice Test Export Management 2019 with answers.
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Complete summary of the book Global Marketing Svend Hollensen (excluding section 10, 11 and 12). The summary includes all illustrations from the book!
- Summary
- • 61 pages •
Complete summary of the book Global Marketing Svend Hollensen (excluding section 10, 11 and 12). The summary includes all illustrations from the book!
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
- Summary
- • 35 pages •
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
Summary of the book Global Marketing by Svend Hollensen. 6th edition ISBN: 9780273773160 Chapters 1 t / m 6
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Summary of the book Global Marketing by Svend Hollensen. 6th edition ISBN: 9780273773160 Chapters 1 t / m 6
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