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Global Marketing notes (1st edition)
Svend Hollensen - ISBN: 9781292100111
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View all 33 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
- Exam (elaborations)
- • 6 pages •
Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). 
 
Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! 
 
This document contains all notes of the lessons, PowerPoints and of the given literature of th...
- Summary
- • 26 pages •
In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). 
 
Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! 
 
This document contains all notes of the lessons, PowerPoints and of the given literature of th...
This document summarizes Hollensen's book 'Global Marketing' (excluding H5, H7, H13 and H18). This summary is in English. The topics that are offered are the decision to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing program, and implementing and coordinating the global marketing program.
- Summary
- • 88 pages •
This document summarizes Hollensen's book 'Global Marketing' (excluding H5, H7, H13 and H18). This summary is in English. The topics that are offered are the decision to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing program, and implementing and coordinating the global marketing program.
simple notes on IMM
- Exam (elaborations)
- • 37 pages •
simple notes on IMM
Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages
- Summary
- • 41 pages •
Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages
This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
- Summary
- • 27 pages •
This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.
- Summary
- • 20 pages •
This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.
This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.
- Summary
- • 53 pages •
This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.
This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
- Class notes
- • 26 pages •
This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
- Summary
- • 11 pages •
This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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Newest Global Marketing summaries
Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.
- Summary
- • 58 pages •
Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.
Summary of the book Global Marketing. All chapters except 5, 7 and 18 are not. All notes of the lessons are also included in the summary.
- Summary
- • 41 pages •
Summary of the book Global Marketing. All chapters except 5, 7 and 18 are not. All notes of the lessons are also included in the summary.
Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
- Summary
- • 31 pages •
Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
Summary of Global Marketing Chapters 1-8 by Hollensen
- Summary
- • 30 pages •
Summary of Global Marketing Chapters 1-8 by Hollensen
This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
- Summary
- • 46 pages •
This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
This is the practice exam of International Marketing from the G-cluster of the Small Business and Retail Management (Entrepreneurship and Retail Management) course. In this document the answers have been priced. Do you want separate documents so that you can also learn the questions without the answers? Then also take the version "ask" or buy a bundle.
- Exam (elaborations)
- • 5 pages •
This is the practice exam of International Marketing from the G-cluster of the Small Business and Retail Management (Entrepreneurship and Retail Management) course. In this document the answers have been priced. Do you want separate documents so that you can also learn the questions without the answers? Then also take the version "ask" or buy a bundle.
Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
- Exam (elaborations)
- • 6 pages •
Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

- Class notes
- • 16 pages •
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
- Class notes
- • 26 pages •
This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
- Summary
- • 11 pages •
This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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