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Consumer Behaviour notes (2nd edition)
Leslie Kanuk, Havard Hansen - ISBN: 9780273736950
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View all 25 notes for Consumer Behaviour, written by Leslie Kanuk, Havard Hansen. All Consumer Behaviour notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Consumer Behaviour summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Consumer Behaviour notes
The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
- Summary
- • 32 pages •
The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
This summary is based on lecture slides, filled up with relevant information from the book. It gives you a clearer overview and can be used very well for the exam. I helped me to get a 9 for my exam.
- Summary
- • 15 pages •
This summary is based on lecture slides, filled up with relevant information from the book. It gives you a clearer overview and can be used very well for the exam. I helped me to get a 9 for my exam.
Consumer Behaviour Summary of all chapter
- Summary
- • 36 pages •
Consumer Behaviour Summary of all chapter
ISBN: 9780273736950
- Summary
- • 15 pages •
ISBN: 9780273736950
Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
- Summary
- • 16 pages •
Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
- Summary
- • 13 pages •
-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
- Summary
- • 29 pages •
Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
- Summary
- • 45 pages •
These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
- Summary
- • 8 pages •
Summary of all the lecture notes and book chapters needed to pass the exam
- Summary
- • 37 pages •
Summary of all the lecture notes and book chapters needed to pass the exam
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Newest Consumer Behaviour summaries
Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
- Summary
- • 36 pages •
Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
- Summary
- • 34 pages •
Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
- Summary
- • 13 pages •
English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

- Summary
- • 66 pages •
Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.
- Summary
- • 31 pages •
A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.
Note: does not include all the chapters of the book, and contains PowerPoint slides on Branding.
- Summary
- • 37 pages •
Note: does not include all the chapters of the book, and contains PowerPoint slides on Branding.
Consumer Behaviour Summary of all chapter
- Summary
- • 36 pages •
Consumer Behaviour Summary of all chapter
ISBN: 9780273736950
- Summary
- • 15 pages •
ISBN: 9780273736950
Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
- Summary
- • 41 pages •
Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
Summary Consumer Behaviour a European Outlook
- Summary
- • 19 pages •
Summary Consumer Behaviour a European Outlook
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