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The Market Theme 1: Meeting Customer Needs

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This document contains the notes for Theme 1: Marketing and People under that Section 1.1 Meeting Customer Needs. It has all the essential notes of the section. It describes about: 1. Niche and Mass Marketing 2. Market Size 3. Market Share 4. Dynamic Markets 5. How Competition affects Market

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  • Lecture notes
  •  • 5 pages • 
  • by gashvatha • 
  • uploaded  21-02-2022
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