Interactive marketing Study guides, Revision notes & Summaries

Looking for the best study guides, study notes and summaries about Interactive marketing? On this page you'll find 637 study documents about Interactive marketing.

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Most Recent Marketing Channel Management Summary (2023) + Detailed Notes from Web Clips & Interactive Lectures Popular
  • Most Recent Marketing Channel Management Summary (2023) + Detailed Notes from Web Clips & Interactive Lectures

  • Summary • 72 pages • 2023
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  • This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!
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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures Popular
  • Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures

  • Summary • 41 pages • 2023 Popular
  • Available in package deal
  • This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Test Bank for Marketing: The Core, 9th Edition by Roger Kerin
  • Test Bank for Marketing: The Core, 9th Edition by Roger Kerin

  • Exam (elaborations) • 1996 pages • 2022
  • Test Bank for Marketing: The Core 9e 9th Edition by Roger Kerin, Steven Hartley. ISBN-13: 9184 Full Chapters test bank included Part 1: Initiating the Marketing Process 1. Creating Customer Relationships and Value through Marketing 2. Developing Successful Organizational and Marketing Strategies Appendix A Building an Effective Marketing Plan 3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2: Understanding Buyers ...
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MKTG 3340 Final Exam Questions With Complete Solutions
  • MKTG 3340 Final Exam Questions With Complete Solutions

  • Exam (elaborations) • 19 pages • 2023
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  • Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...
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Test Bank for Marketing, 16th Edition by Roger Kerin
  • Test Bank for Marketing, 16th Edition by Roger Kerin

  • Exam (elaborations) • 2297 pages • 2022
  • Test Bank for Marketing 16e 16th Edition by Roger Kerin, Steven Hartley. ISBN-13: 1328 Full Chapters test bank in PDF Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing  Chapter 2: Developing Successful Organizational and Marketing Strategies  Appendix A: Building an Effective Marketing Plan  Chapter 3: Scanning the Marketing Environment  Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part...
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)
  • COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)

  • Other • 16 pages • 2024
  • COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) Assignment 04 (EXAMINATION PORTFOLIO) ASSIGNMENT 04 – EXAMINATION PORTFOLIO o No extensions of the due date will be granted as this is an examination portfolio. o The submission of the examination portfolio is compulsory. o The following assignment is your examination portfolio. To ensure that a brand is built in a consistent manner in the new marketing era, the elements of the IMC mix should be implemented to guarantee consist...
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Test Bank for Information Technology for Management, 12th Edition by Efraim Turban
  • Test Bank for Information Technology for Management, 12th Edition by Efraim Turban

  • Exam (elaborations) • 741 pages • 2023
  • Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally Introduction 1.1 Doing Business in the On-Demand and Sharing Economies 1.2 Business Process Improvement and Competition 1...
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ADV 318J Exam 2 - Wilcox 2023 with 100% complete solutions
  • ADV 318J Exam 2 - Wilcox 2023 with 100% complete solutions

  • Exam (elaborations) • 9 pages • 2023
  • Available in package deal
  • Account Planner correct answersSynthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency correct answersAn organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency correct answersIncludes an array of advertising professionals to meet all the promotional needs of clients Creative Boutique correct answersEmphasizes creative concept dev...
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston
  • Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston

  • Exam (elaborations) • 852 pages • 2022
  • Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...
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CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers,100% CORRECT
  • CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers,100% CORRECT

  • Exam (elaborations) • 35 pages • 2023
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  • CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers "Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* -Biological organ of communication -Computation is processed in gray matter -> e.g. how info is processed in the brain -Info is transmitted via white matter *Software:* -The brain gives rise to the mind -Some programs are innate (e.g. capacity for language) -Some are learned (e.g. English language) *There is a deep physical conn...
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