Managing Organisational Health
University of the West of Scotland (UWS)
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Marketing Plan
- Other • 13 pages • 2023
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A marketing plan for an Etsy online shop selling digital frames and pictures would typically involve the following components: 
 
Define target audience: Identify the key demographic and psychographic characteristics of your ideal customer, including age, gender, interests, lifestyle, etc. 
 
Determine marketing goals: Set specific and measurable marketing goals that align with your overall business objectives, such as increasing website traffic, generating more leads, boosting sales, or buildin...
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