Understanding Marketing and Event

Explain how special events are defined and classified  Explain the scope and impact of marketing and events within an organisation  Describe the marketing mix and explain its role in a marketing strategy  Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and positioning (STP), risk management, evaluation, etc)

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….