UNIT 3 P4 Use marketing research for marketing p

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UNIT 3 P4 - Use marketing research for marketing planning

UNIT 3 P4 - Use marketing research for marketing planning
Answers • 3 pages • 2016

In order to address P4, learners should apply techniques of market analysis, such as SWOT or product life cycle, to a selected product or service. In order to achieve a merit grade they should compare the relative effectiveness of these techniques in supporting the marketing development of products or services. A case in point might be where PESTLE analysis reflects the changing social context in which products exist, for example Personal Digital Assistants, whereas life cycle analysis suggests ...