Unit 12 P4 Describe the benefits and opportuniti
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Unit 12 Business level 3 P1&P2,P3,P4,P5,P6,M1&M2
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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet.
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Unit 12 P4 - Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business
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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet marketing for example to advertise last minute promotions. For P3, learners should explain the principal benefits of internet marketing to customers, f...
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