Social Media and Social Networks
The University of Manchester (UOM)
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Lecture notes
Social Media and Social Capital
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
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Lecture notes
Social Advertising
PopularThis document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
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Lecture notes
Trust in online markets
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
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Lecture notes
Social Media Marketing
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
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Lecture notes
Word of Mouth Marketing
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
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Lecture notes
Social Capital Applications
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
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Lecture notes
Assessing the Value of Social Media
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
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Lecture notes
Introduction to Social Media
This document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.
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