This document explains what services are. It tells us the vital difference between a product and service. Explains the classifications of Services.

This document has summarised the nature of marketing strategy, its implementation and performance measures. It explains the meaning of strategy.

Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.

This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.

Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.