The University of Birmingham (UBIR) • Chemical Engineering
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Modules Chemical Engineering at The University of Birmingham (UBIR)
Notes available for the following courses of Chemical Engineering at The University of Birmingham (UBIR)
Latest notes & summaries The University of Birmingham (UBIR) • Chemical Engineering
Comments: 3000 word essay "Choose two brands from one product category.
Compare and contrast how they use consumer behaviour theories in their
marketing. Which brand has been most successful in its use/understanding of
consumer behaviour and why? You must use at least four theories." Chosen
brands: Coca-Cola and Pepsi-Cola