School of Oriental and African Studies • School of Oriental and African Studies
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This document will cover the following: - Global Competitiveness. - The 'Marketing Mix' - National and international marketing. - Global marketing strategies.
This document will cover the following: - The concept of joint ventures (JV's) and mergers and acquisitions (M&A's). - Why companies merge and acquire. - The underlying merger rationales and drivers. - Different types of mergers. -Why mergers can fail.
Objectives: - Have a better understanding of business. - Have a better understanding of globalisation.
