5U5Z0017_1516_9Z5F

Assignment Task Write a 2,500-word essay on the following (the reference section is not included in this word count): Task: Choose one of your favourite consumer brands which you have purchased. 1 Develop a ‘brand essence’ (de Chernatony, 2006)analysis for this brand and explain five of the elements in this analysis (40% of marks, approximately 1000 words) 2. Analyse the ‘brand personality’ using Aaker’s (1995) model of this brand (30% of marks, approximately 750 words) 3 Using Ellio...