Marketing

Hult International Business School in London (Hult)

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Principes van marketing

Philip Kotler, Gary Armstrong

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Marketing: Everything You Must Know To Get A+

Marketing: Everything You Must Know To Get A+
Lecture notes • 15 pages • 2017

The "Principles of Marketing" notes, includes relevant information regarding definition of marketing, functions of marketing, criticisms of marketing, types of market orientations fully detailed with examples, the marketing mix of 7P's with deep explanation, examples and graphs included, branding and naming rules in marketing, characteristics of services and its benefits, roles of packaging, pricing, media, strategies, promotions, as well as personal selling process in steps, process mix, bud...