Principles of Marketing

The principles of marketing start with the product you are selling. This includes all the features of your product, the benefits it offers customers, and why they would want to buy it from you. This document provides an in-depth analysis of the principles of marketing summary.

Instructions for candidates 1. Student ID Number Please complete page 1 of this document with your student ID number. Read all the following instructions carefully before starting the assessment. 2. Assessment Format This is an open book assessment that can be submitted at any time within the permitted 48 hours assessment window. The examiners will be expecting answers similar to those produced under examination conditions, not long essays. Full references and bibliographies are not...