TEST BANK FOR
,
,
, Chapter 01 - Why Is Marketing Management Important?
Page 1
1. If you ask the average person, “What is marketing?” you might hear something like,
“Marketers make people
buy stuff they don’t need and can’t afford.”
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUS PROG: Promotion
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-1 Defining Marketing
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
,
,
, Chapter 01 - Why Is Marketing Management Important?
Page 1
1. If you ask the average person, “What is marketing?” you might hear something like,
“Marketers make people
buy stuff they don’t need and can’t afford.”
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUS PROG: Promotion
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-1 Defining Marketing
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
