Summary
Summary Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
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- Institution
- Book
Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making pr...
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