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MNM3702 ASSIGNMENT 2 SEMESTER 1 2025 QUESTION 1 Identify two types of secondary data sources that The Grand Barbershop and Nailbar could use to understand the market trends in Mamelodi East (4 marks). Describe the type of data that can be found in the s

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MNM3702 ASSIGNMENT 2 SEMESTER 1 2025 QUESTION 1 Identify two types of secondary data sources that The Grand Barbershop and Nailbar could use to understand the market trends in Mamelodi East (4 marks). Describe the type of data that can be found in the sources (4 marks) and discuss two advantages and two limitations of these sources (4 marks). [12] QUESTION 2 Propose a suitable qualitative and quantitative research technique for The Grand Barbershop and Nailbar to better understand customer satisfaction. Justify why these techniques are appropriate, referencing the case study. (8 marks) [8] QUESTION 3 Design three relevant questions for a customer satisfaction survey for The Grand Barbershop and Nailbar. Each question should reflect different types of measurement scales. (15 marks: 1 mark allocated for identifying a scale, 2 marks for phrasing the question correctly, and 1 mark for designing the scale correctly) QUESTION 4 a) The Grand Barbershop and Nailbar marketing manager suggests using a Stratified random sampling method for conducting the customer satisfaction survey. Justify their sampling choice based on The Grand Barbershop and Nailbar’s target market. (4 marks) b) Discuss three challenges The Grand Barbershop and Nailbar might face when collecting data during fieldwork from online focus groups and surveys. Propose solutions for each challenge. (6 marks)

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PU E
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OU TO THE GATE OF EXC EL




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Education is the most powerful weapon which you can use to change the world

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