Test Bank For Marketing The Core 6e Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Carol Bureau

DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
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Marketing The Core 6ce Edition by Kerin Ch01
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Correct answers are located in the second half of this document.
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TRUE/FALSEn-nWriten'T'nifnthenstatementnisntruenandn'F'nifnthenstatementnisnfalse.
1) Marketingnrevolvesnprimarilynaroundnpromotion.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigation
LearningnObjectiven:n01-
01nExplainnthenrolenofnmarketingninnannorganizationnandnthenimportancenofnmeenTopicn:n01-
03nThenRolenofnMarketing
Bloom'sn:nRemembern
Difficultyn:nEasy



2) Innmostnorganizations,nthenMarketingnfunctionnprovidesnthenconnectionntoncustomers.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigation
LearningnObjectiven:n01-
01nExplainnthenrolenofnmarketingninnannorganizationnandnthenimportancenofnmeenTopicn:n01-
03nThenRolenofnMarketing
Bloom'sn:nRemembern
Difficultyn:nEasy



3) Creatingnproductsnwithnaddednvaluenisnachievednonlynthroughnpricingnstrategies.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigation
LearningnObjectiven:n01-
01nExplainnthenrolenofnmarketingninnannorganizationnandnthenimportancenofnmeenBloom'sn:nRemember
Difficultyn:nEasy
Topicn:n01-05nCreatingnCustomernValue



4) Successfulnmarketingnisnfocusednonncustomernneedsnandnwants.



Versionn1 1
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,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
n n n n n n n n n n




Marketing The Core 6ce Edition by Kerin Ch01
n n n n n n n




⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigation
LearningnObjectiven:n01-
01nExplainnthenrolenofnmarketingninnannorganizationnandnthenimportancenofnmeenBloom'sn:nRemember
Difficultyn:nEasy
Topicn:n01-04nFocusingnonnCustomernNeedsnandnWants



5) Antargetnmarketnisnthenspecificngroupnofnexistingnandnpotentialnconsumersntonwhichn
marketersndirectntheirnmarketingnefforts.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigation
LearningnObjectiven:n01-
01nExplainnthenrolenofnmarketingninnannorganizationnandnthenimportancenofnmeenBloom'sn:nRemember
Difficultyn:nEasy
Topicn:n01-06nAppealingntonTargetnMarkets



6) Thenmarketingnmixnrefersntonthen4nPsn-nproduct,nprice,npromotion,nandnplace.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
02nDefinenandnanalyzenelementsnofnthenmarketingnmix.nTopicn:n01-
07nCoordinatingnthenMarketingnMix



7) "Place"nrefersnonlyntonthenphysicalnstorenwherenconsumersncannpurchasenanproduct.

⊚ true
⊚ false




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,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
n n n n n n n n n n




Marketing The Core 6ce Edition by Kerin Ch01
n n n n n n n




QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
02nDefinenandnanalyzenelementsnofnthenmarketingnmix.nTopicn:n01-
07nCoordinatingnthenMarketingnMix



8) Thenmarketingnprocessninvolvesnidentifyingnconsumernneeds,nmanagingnthenmarketingn
mixntonmeetnthenidentifiednneeds,nandnreachingnpotentialncustomersnornthenmarket.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
03nOutlinenthenstepsninnthenmarketingnprocess.nTopicn:n01-
08nThenMarketingnProcess



9) "Exchange"nisnthenprocessnofnplanningnandnmanagingngoods,nservices,nornideasntonmeetnc
onsumernneedsnandnorganizationalnobjectives.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
03nOutlinenthenstepsninnthenmarketingnprocess.nTopicn:n01-
08nThenMarketingnProcess



10) Innmarketing,nanproductnisndefinednasnsomethingntangiblenthatnyouncanntouchnandnownnbutnn
otnexperience.

⊚ true
⊚ false



Versionn1 3
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, DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
n n n n n n n n n n




Marketing The Core 6ce Edition by Kerin Ch01
n n n n n n n




QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
04nDifferentiatenbetweenngoods,nservices,nandnideas.nTopicn:n01-
09nWhatnCannBenMarketed?



11) Annideanisnanconceptnthatntypicallynlooksnfornsupport.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
03nOutlinenthenstepsninnthenmarketingnprocess.nTopicn:n01-
09nWhatnCannBenMarketed?



12) Thentermn"Market"ndescribesnthenpotentialnconsumersnwhonhavenbothnthenwillingnessnandna
bilityntonbuynanproduct.

⊚ true
⊚ false

QuestionnDetails
Accessibilityn:nKeyboardnNavigationn
Bloom'sn:nRemember
Difficultyn:nEasy
LearningnObjectiven:n01-
04nDifferentiatenbetweenngoods,nservices,nandnideas.nTopicn:n01-
10nWhatnIsnanMarket?



13) Innthenproductionnorientationnstage,ncompaniesnfocusednonnsellingnproductsninnordernton
makenanprofit.

⊚ true
⊚ false




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