international business 3rd edition
by Michael Geringer and Jeanne McNett
All Chapters 1-15 Covered
,TABLE OF CONTENT
A A
moduleA1ATheAChallengingAContextAofAInternationalABusiness
moduleA2AInternationalATradeAandAInvestment
moduleA3ASocioculturalAForces
moduleA4ASustainabilityAandANaturalAResources
moduleA5APoliticalAForcesAThatAAffectAGlobalATrade
moduleA6AIntellectualAPropertyARightsAandAOtherALegalAForces
moduleA7AEconomicAandASocioeconomicAForces
moduleA8ATheAInternationalAMonetaryASystemAandAFinancialAForces
moduleA9AInternationalACompetitiveAStrategy
moduleA10AOrganizationalADesignAandAControl
moduleA11AGlobalALeadershipAIssuesAandAPractices
moduleA12AInternationalAMarkets:AAssessmentAandAEntryAModes
moduleA13AMarketingAInternationally
moduleA14AManagingAHumanAResourcesAinAanAInternationalAContext
moduleA15AInternationalAAccountingAandAFinancialAManagement
,International Business, 3rd Edition Geringer
A A A A
ChapterA1-15
ChapterA1
Module 1: The Challenging Context of International Business
A A A A A A A
YourAContent
Summary
LearningAObjectives
KeyATermsAandADefinitionsACont
entAOutline
EngagementAandAApplication
BoxedATextADiscussionAQuestionsAWithASuggestedAAnswers
IBAinAPracticeA
GlobalADebate
GetAThatAJob!AFromABackpackAtoABriefcase
EndAofAModuleAExercisesACritic
alAThinkingAQuestionsAglobal
EDGEAResearchATaskAMiniCa
se
BonusAActivitiesAVide
oASuggestionsATea
mAExercises
, SupplementalAActivitie
sAControversialAIssuesA
TeachingASuggestions
ConnectAToolsAforAAssessmentAofALearning
ConnectAContentAMatrix