Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1:
Marketing and People QP MAY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Friday 17 May 2024
reference 8BS0/01
Paper
Morning (Time: 1 hour 30 minutes)
Business
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1: Marketing
and People QP MAY 2024
Turn over
P75849A
©2024 Pearson Education Ltd.
*P75849A0120*
F:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by market research?
(2)
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(b) What is meant by demand?
(2)
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DO NOT WRITE IN THIS AREA
2
*P75849A0220*
, (c) Using the information in Extract A, calculate the income elasticity of
demand for oat milk. State your answer to two decimal places. You are
advised to show your working.
DO NOT WRITE IN THIS AREA
(4)
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DO NOT WRITE IN THIS AREA
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DO NOT WRITE IN THIS AREA
3
Marketing and People QP MAY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Friday 17 May 2024
reference 8BS0/01
Paper
Morning (Time: 1 hour 30 minutes)
Business
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1: Marketing
and People QP MAY 2024
Turn over
P75849A
©2024 Pearson Education Ltd.
*P75849A0120*
F:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by market research?
(2)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
....................................................................................................................................................................................................................................................................................
(b) What is meant by demand?
(2)
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
2
*P75849A0220*
, (c) Using the information in Extract A, calculate the income elasticity of
demand for oat milk. State your answer to two decimal places. You are
advised to show your working.
DO NOT WRITE IN THIS AREA
(4)
......................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
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....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
3
