Pearson Edexcel Level 3 GCE Business Advanced PAPER 1: Marketing, people and global
businesses QP MAY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 14 May 2024
reference 9BS0/01
Morning (Time: 2 hours) Paper
Business
Advanced
PAPER 1: Marketing, people and global businesses
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel Level 3 GCE Business Advanced PAPER 1: Marketing, people and global
businesses QP MAY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• There are two sections in this question paper.
• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
P75855A
©2024 Pearson Education Ltd.
*P75855A0124*
F:1/1/1/1/1/
, Answer ALL questions. Write your answers in the spaces provided.
SECTION A
DO NOT WRITE IN THIS AREA
Read the extracts (A to C) in the Source Booklet before answering Question 1.
1 (a) Using the information in Extract A, calculate the difference in Samsung’s global
market share of smartphone shipments between Q4 2021 and Q4 2022. State
your answer to 2 decimal places. You are advised to show your working.
(4)
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2
*P75855A0224*
, (b) Explain one way Samsung could use market mapping.
(4)
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3
businesses QP MAY 2024
[Author name] [Date] [Course title]
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 14 May 2024
reference 9BS0/01
Morning (Time: 2 hours) Paper
Business
Advanced
PAPER 1: Marketing, people and global businesses
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel Level 3 GCE Business Advanced PAPER 1: Marketing, people and global
businesses QP MAY 2024
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
• centre number and candidate number.
• There are two sections in this question paper.
• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
• – use this as a guide as to how much time to spend on each question.
You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
P75855A
©2024 Pearson Education Ltd.
*P75855A0124*
F:1/1/1/1/1/
, Answer ALL questions. Write your answers in the spaces provided.
SECTION A
DO NOT WRITE IN THIS AREA
Read the extracts (A to C) in the Source Booklet before answering Question 1.
1 (a) Using the information in Extract A, calculate the difference in Samsung’s global
market share of smartphone shipments between Q4 2021 and Q4 2022. State
your answer to 2 decimal places. You are advised to show your working.
(4)
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DO NOT WRITE IN THIS AREA
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....................................................................................................................................................................................................................................................................................
DO NOT WRITE IN THIS AREA
2
*P75855A0224*
, (b) Explain one way Samsung could use market mapping.
(4)
DO NOT WRITE IN THIS AREA
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