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There are 10 rolls of film in a box and 3 are defective.
Two rolls are to be selected without replacement.
What is the probability of selecting a defective roll
followed by another defective roll?
a) 1/2, or 0.50
b) 1/4, or 0.25
c) 1/120, or about 0.0083
d) 1/15, or about 0.07 - ....ANSWER...D
The process of collecting information about the external
marketing environment is called:
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,a) environmental management
b) marketing research
c) marketing management
d) environmental scanning - ....ANSWER...D
Which Foreign Direct Investment (FDI) attempts to
acquire particular resources at a lower real cost than
could be obtained in the home country?
a) Market-seeking FDI
b) Efficiency-seeking FDI
c) Resource-seeking FDI
d) Strategic asset-seeking FDI - ....ANSWER...C
____ planning normally is performed by middle
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,managers and typically has a one-year time frame
a) Strategic planning
b) Tactical planning
c) Operational planning
d) Contingency planning - ....ANSWER...B
Marketers must constantly monitor their competitors'
products, prices, distribution, and promotional efforts
because the:
a) competitors may be violating the truth-in-
advertising laws
b) actions of competitors may threaten the firm's
monopoly position
c) actions of competitors may create an oligopoly
within an industry
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, d) new product offerings by a competitor may require
adjustments to one or more components of the firm's
marketing mix - ....ANSWER...D
What is the major distinction between executive and
independent agencies?
a) Executive agencies govern business issues while
independent agencies regulate individual matters.
b) The president has greater control over executive
agencies.
c) The Administrative Procedure Act regulates
independent agencies but not executive agencies.
d) Subpoenas may be issued by independent agencies;
executive agencies do not have subpoena power. -
....ANSWER...B
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