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Lecture notes

Hoorcollege aantekeningen Internationale Marketing (Capita Selecta) - Week 1

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Onderwerpen: - Waarom internationale handel voeren? - Motieven om internationaal te gaan verkopen (interne en externe) - Waardeketen van Porter - Verschil mondiaal vs multinationaal - Protectionisme regelingen

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Institution
Hogeschool Zuyd (HZ)
Study
Business studies
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Unknown

Document information

Uploaded on
October 29, 2023
Number of pages
7
Written in
2023/2024
Type
Lecture notes
Professor(s)
Renee lebon
Contains
1

Subjects

  • internationale marketing
  • internationale export
  • handel
  • porter
  • mondiaal
  • protectionsime

Content preview

CS HC Week 1
Stappen in internationalisatie:
1. Waarom?
2. Waar? (mark selectie)
3. Hoe treden we toe? (entreestrategieën)
4. Op welke wijze? (invulling marketing p’s) → product, prijs, plaats, promotie
5. Hoe organiseren we dit?



Week 1 - Waarom?
Belang internationale handel voor Nederland
- Internationale handel
- Factsheet internationale handel (moodle)

Achtergrond internationaliseren




Duitsland is en blijft de belangrijkste handelspartner van Nederland. Duitsland heeft geen (grote) haven.

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