Integrated Advertising Promotion And Marketing Communications 1st Canadian Edition By Clow - Test Bank

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, Clow/Baack/Peloza, Integrated Advertising, Promotion, and Marketing Communications, 1/c/e
Chapter 1 Integrated Marketing Communications

1) Marketing communications agency professionals typically work on many different
clients at the same time.
a. True
b. False

Answer: a
Diff: 1
Type: TF
Page Reference: 3
Skill: Concept
Objective: 1-1

2) Most internships in marketing communications are paid positions.
a. True
b. False

Answer: b
Diff: 2
Type: TF
Page Reference: 3
Skill: Concept
Objective: 1-1

3) The push for accountability is being driven by chief executive officers, brand
managers, creatives, and account managers.
a. True
b. False

Answer: b
Diff: 1
Type: TF
Page Reference: 7
Skill: Concept
Objective: 1-1

4) Technology has spawned literally millions of new media that have been
enthusiastically embraced by consumers.
a. True
b. False

Answer: a
Diff: 1
Type: TF
Page Reference: 8
Skill: Concept
Objective: 1-1



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