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Creative Promotion BTEC unit 18

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This unit will appeal to you and your learners as you all have ‘shopping’ or ‘consumer’ experiences to share. This unit is about promotion of products and services. Different products and services appeal to different tastes, genders and age groups – this unit offers a unique opportunity to explore the reasons for this. Current shopping habits (what’s in and what’s not), consumer trends, spending habits, online versus high street shopping are all areas for discussion which are interesting and sometimes controversial and can be used to introduce the unit.

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Study Level: BTEC
Examinator: PEARSON (PEARSON)
Subject: Unit 18 Creative Promotion
Unit: Creative Promotion

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Uploaded on: September 8, 2023
Number of pages: 27
Written in: 2023/2024
Type: Presentation
Person: Unknown

Subjects

creative
promotion
marketing
unit 18 creative promotion

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,Unit 18
Creative Promotion
Week 1

, Unit in Brief

Learners study how creative promotion influences
the buying decisions of customers, stimulates
demand, creates brand personality, and promotes
products and services

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Creative Promotion BTEC unit 18

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