P1:Describe how three contrasting organisations use their websites for business
purposes.
Commercial website:
The basic purpose of a commercial website is, of course, to generate revenue from
sales.
Amazon
Amazon.com, also called Amazon, is an American electronic commerce and cloud
computing company that was founded on July 5, 1994, by Jeff Bezos and is based in
Seattle, Washington.
Purpose
Amazon solely purpose is to maximise profit,today Amazon sells over 480 million
products in the USA. Amazon's product selection has expanded by 235 million in the
past 16 months.
The mission and vision of Amazon.com is:
"Our vision is to be earth's most customer-centric company; to build a place where
people can come to find and discover anything they might want to buy online."
Functions
Direct online sales on Amazon Prime:
Amazon uses direct selling as they sell products such as Ebooks, music and films to
their customers directly to them away from a fixed retail location.
● Amazon provides customers unlimited instant streaming of thousands of
movies and TV shows with Prime Video.Prime video is sold directly to
customers where they can then watch watch instantly on the Fire TV Stick,
tablets, smart TVs, game consoles, mobile phones, laptops and other
streaming devices.
● Amazon also sells Prime Music where customers can purchase music then
stream instantly of a growing selection of two million songs, playlists and
stations.
● Ebooks are available to customers straight away on Amazon simply by going
on to their website and purchase than download the book directly onto their
mobile phones, computers etc.
Reviews:
Amazon allows users to submit reviews to the web page of each product. Reviewers
must rate the product on a rating scale from one to five stars. Customers may
comment or vote on the reviews, indicating whether they found a review helpful to
them.
Online sales and physical delivery:
A customer shopping on Amazon website can purchase a product e.g item of
clothing then have it delivered physically by Postal Mail (sometimes by UPS for
heavy items), and takes 2-5 business
days.
Features
1
purposes.
Commercial website:
The basic purpose of a commercial website is, of course, to generate revenue from
sales.
Amazon
Amazon.com, also called Amazon, is an American electronic commerce and cloud
computing company that was founded on July 5, 1994, by Jeff Bezos and is based in
Seattle, Washington.
Purpose
Amazon solely purpose is to maximise profit,today Amazon sells over 480 million
products in the USA. Amazon's product selection has expanded by 235 million in the
past 16 months.
The mission and vision of Amazon.com is:
"Our vision is to be earth's most customer-centric company; to build a place where
people can come to find and discover anything they might want to buy online."
Functions
Direct online sales on Amazon Prime:
Amazon uses direct selling as they sell products such as Ebooks, music and films to
their customers directly to them away from a fixed retail location.
● Amazon provides customers unlimited instant streaming of thousands of
movies and TV shows with Prime Video.Prime video is sold directly to
customers where they can then watch watch instantly on the Fire TV Stick,
tablets, smart TVs, game consoles, mobile phones, laptops and other
streaming devices.
● Amazon also sells Prime Music where customers can purchase music then
stream instantly of a growing selection of two million songs, playlists and
stations.
● Ebooks are available to customers straight away on Amazon simply by going
on to their website and purchase than download the book directly onto their
mobile phones, computers etc.
Reviews:
Amazon allows users to submit reviews to the web page of each product. Reviewers
must rate the product on a rating scale from one to five stars. Customers may
comment or vote on the reviews, indicating whether they found a review helpful to
them.
Online sales and physical delivery:
A customer shopping on Amazon website can purchase a product e.g item of
clothing then have it delivered physically by Postal Mail (sometimes by UPS for
heavy items), and takes 2-5 business
days.
Features
1
