Using the organisation not just the product/service explain how the business
achieves its Marketing aims and objectives.
This document will highlight how Nestle achieve their marketing aims and objectives through
four different marketing methods. Aims/Objectives can be defined as targets that have been
set by the business that they would like to achieve, usually within a period of one year.
Marketing Aims/Objectives
Sales maximisation:
Nestle Shreddies look at many ways they could achieve their objectives and aims efficiently
so new objectives could be set thus leading to the organisation to increase their business sales
and revenue. There are various ways that Nestlé achieve their objective of sales maximisation,
one way being the Nestle Company highlight free toy figurines in their cereal and they also
offer theme park vouchers on their cereal box for major theme parks or resorts like Alton
Towers. This is a very effective way of increasing their sales revenue because when children
see the cereal box with the toy figurine the children will automatically ‘nag’ their parents to
buy them the cereal thus this it increases the organisation’s revenue and when peoples see
the theme park vouchers then they will buy the cereal because everyone likes special offers
or deals on products as it allows them to save money and maximises sales for Nestlé. Another
way Nestlé Shreddies maximise and increase their sales is by reducing the price of their cereal;
this works because the cereal will be cheaper and it attracts customers to buy it as it is saving
them money compared to the previous price they were paying for the cereal. Another benefit
of this is that it may be that now customers who previously bought one box of Shreddies may
end up buying 2 or 3 as it will be a reduced price and they were only allowed to buy one box
because the price was higher previously thus increasing sales of the cereal. Extra value family
boxes is another way Nestlé Shreddies maximise their sales of the cereal; this is because
Shreddies cereal is usually bought by a lot of parents for their children and if it’s a big family
parents tend to buy big value packs as its cheaper and will last them longer. This promotion
also works with adults or people that love the cereal as they get a lot more cereal from the
value packs for less thus leading to sales of the product being increased. One other way Nestle
maximise sales of its Shreddies cereal is by paying supermarkets to have their cereal at the
front of the store or on areas of the supermarket where a lot of customers walk by especially
their target market so for instance next to the confectionary aisle where all the chocolate and
crisps are because children tend to go through those aisles. This is a very effective way of
maximising sales because the cereal is next to an area where children who are Nestlé’s target
market will be able to see the cereal. All the above ways clearly highlight how Nestlé are able
achieve their marketing objective of sales maximisation of their Shreddies cereal.
Customer awareness:
Nestle Shreddies look at many ways they could achieve their objectives and aims efficiently
so new objectives could be set thus leading to the organisation to have customer awareness
for their products. There are various ways that Nestlé achieve their objective of customer
awareness; one way being that the organisation promote their product on TV or unveil a
promotional campaign on TV that would make customers aware. The TV advertisement would
be shown a specific times when the target market would be most likely be watching so at 3
or 4 o clock when children come back from school or in the evening when people sit down to
achieves its Marketing aims and objectives.
This document will highlight how Nestle achieve their marketing aims and objectives through
four different marketing methods. Aims/Objectives can be defined as targets that have been
set by the business that they would like to achieve, usually within a period of one year.
Marketing Aims/Objectives
Sales maximisation:
Nestle Shreddies look at many ways they could achieve their objectives and aims efficiently
so new objectives could be set thus leading to the organisation to increase their business sales
and revenue. There are various ways that Nestlé achieve their objective of sales maximisation,
one way being the Nestle Company highlight free toy figurines in their cereal and they also
offer theme park vouchers on their cereal box for major theme parks or resorts like Alton
Towers. This is a very effective way of increasing their sales revenue because when children
see the cereal box with the toy figurine the children will automatically ‘nag’ their parents to
buy them the cereal thus this it increases the organisation’s revenue and when peoples see
the theme park vouchers then they will buy the cereal because everyone likes special offers
or deals on products as it allows them to save money and maximises sales for Nestlé. Another
way Nestlé Shreddies maximise and increase their sales is by reducing the price of their cereal;
this works because the cereal will be cheaper and it attracts customers to buy it as it is saving
them money compared to the previous price they were paying for the cereal. Another benefit
of this is that it may be that now customers who previously bought one box of Shreddies may
end up buying 2 or 3 as it will be a reduced price and they were only allowed to buy one box
because the price was higher previously thus increasing sales of the cereal. Extra value family
boxes is another way Nestlé Shreddies maximise their sales of the cereal; this is because
Shreddies cereal is usually bought by a lot of parents for their children and if it’s a big family
parents tend to buy big value packs as its cheaper and will last them longer. This promotion
also works with adults or people that love the cereal as they get a lot more cereal from the
value packs for less thus leading to sales of the product being increased. One other way Nestle
maximise sales of its Shreddies cereal is by paying supermarkets to have their cereal at the
front of the store or on areas of the supermarket where a lot of customers walk by especially
their target market so for instance next to the confectionary aisle where all the chocolate and
crisps are because children tend to go through those aisles. This is a very effective way of
maximising sales because the cereal is next to an area where children who are Nestlé’s target
market will be able to see the cereal. All the above ways clearly highlight how Nestlé are able
achieve their marketing objective of sales maximisation of their Shreddies cereal.
Customer awareness:
Nestle Shreddies look at many ways they could achieve their objectives and aims efficiently
so new objectives could be set thus leading to the organisation to have customer awareness
for their products. There are various ways that Nestlé achieve their objective of customer
awareness; one way being that the organisation promote their product on TV or unveil a
promotional campaign on TV that would make customers aware. The TV advertisement would
be shown a specific times when the target market would be most likely be watching so at 3
or 4 o clock when children come back from school or in the evening when people sit down to
