Learners need to meet all the pass grade criteria to pass this unit. For P1, learners should describe the main types of marketing research and how it has been used to make a marketing decision in a given situation, eg as applied to the market development of a selected product or service. For P2 learners need to choose an appropriate method of data collection and plan research for a selected product or service. P3 requires learners to conduct both primary and secondary research, making use of an identifiable sampling method. For M1 and M2, the skills demonstrated in P1, P2 and P3 may be merged as learners analyse the effectiveness of the research, including appropriate data collection and sampling methods.
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