A3 – Exploring Business
How important is innovation and enterprise to
today’s businesses?
, Netflix
Netflix provided new value to the film market when sales
of DVDs were falling. This led to other companies such
as Blockbuster unable to compete with the services
that Netflix were offering.
Netflix created value in an innovative way that,
addressed an underserved customer group
who was isolated from the core business of the industry
incumbent, Blockbuster, not posing a threat. Reed
Hastings, the CEO of Netflix, was a great candidate to
help revolutionize the movie rental experience.
Netflix disrupted the television industry and forced cable
companies to change the way they do business.
How important is innovation and enterprise to
today’s businesses?
, Netflix
Netflix provided new value to the film market when sales
of DVDs were falling. This led to other companies such
as Blockbuster unable to compete with the services
that Netflix were offering.
Netflix created value in an innovative way that,
addressed an underserved customer group
who was isolated from the core business of the industry
incumbent, Blockbuster, not posing a threat. Reed
Hastings, the CEO of Netflix, was a great candidate to
help revolutionize the movie rental experience.
Netflix disrupted the television industry and forced cable
companies to change the way they do business.
