“Most ideas about the democratising nature of the internet and the freedom it offers are coming
from a very specific Western-Euro perspective which cannot be applied globally.”
Evaluate Hesmondhalgh’s idea of the digital divide to contemporary media use.
[24 marks]
Plan
● Introduction
● Paragraph 1
- Media commodification
- Synergy
- Standardisation
● Paragraph 2
- Digitalisation
- Integration
- Jenkins: web 2.0
● Paragraph 3
- Conglomeration
- Social wealth
● Paragraph 4
- Marketisation & public service broadcasting
- Neoliberalism
● Conclusion
(full answer cont. on next page)
from a very specific Western-Euro perspective which cannot be applied globally.”
Evaluate Hesmondhalgh’s idea of the digital divide to contemporary media use.
[24 marks]
Plan
● Introduction
● Paragraph 1
- Media commodification
- Synergy
- Standardisation
● Paragraph 2
- Digitalisation
- Integration
- Jenkins: web 2.0
● Paragraph 3
- Conglomeration
- Social wealth
● Paragraph 4
- Marketisation & public service broadcasting
- Neoliberalism
● Conclusion
(full answer cont. on next page)
