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Looking for more study guides & notes about Unit 1 - Investigating the Travel and Tourism Sector? Find more study material on our Unit 1 - Investigating the Travel and Tourism Sector overview page 

Case

P1,P2,P3,M2 and D1

1. Understand the factors influencing marketing in travel and tourism 2. Know the marketing mix (the 4 Ps) of a travel and tourism organisation 3. Be able to conduct a market research activity for a travel and tourism organisation 4. Be able to organise a promotional campaign for a travel and tourism organisation.

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