2021 BTEC Business Level 3:
Unit 1 - Exploring Business
(DISTINCTION*) Assignment
2
Nike’s 5cs1
Nike Inc. has spent on the research and development activities to
preserve its leadership position in various product segments for
their company. Heavy investment in building the IT network,
marketing, product design and process optimization supports the
distribution and promotion strategies. The business has
responded to this factor by continuing their investments into
technology and their goods which enabled them to receive a
higher profit due to the increase in sales. In the future, Nike
should continue investing into news ideas in order to keep
increasing their brand awareness and their revenue. Nike has a
strong culture of process and product innovation. Top
management supports the innovative and creative ideas and
employees are encouraged to participate in the problem solving
process. The organizational culture supports the vision, mission
and values. In the future, Nike should continue their process and
create a strong culture; creating a strong culture attracts more
customers and increases their sales and revenue. Nike also has a
large scale of production, which enables the company to achieve
the benefits of economies of scale. Large scale production
enhances the competitive strength of the company and enables
the company to produce better quality products at reduced costs.
1 https://notesmatic.com/Nike-strategic-analysis/
, The SWOT analysis of Nike is an effective tool to analyze the
company related factors. Application of this tool in Nike’s context
involves identification of key strengths, weaknesses, opportunities
and threats. This enables Nike to develop their company and
receive their best results.
Examples
Strengths: Strong brand name, Leverage brand equity to enter
new markets, Market leadership position, Favorable reputation at
the global stage, Large customer base, Investment in R&D
activities.
Pro-innovative culture, Good financial health.
Weaknesses: Poor customer-oriented services, Decreasing per
unit revenue, Retention issues due to high job stress, Lack of
flexibility in the supply chain.
Opportunities: Growing customer base in the low-end market,
Opportunities to collaborate with local players to expand business
operations, the increasing trend of consuming high-end products,
Strict government regulations are making it difficult for new
entrants to enter the market.
Threats: Growing criticism by environment protection groups, the
talent shortage in the market, Rural market stagnation and urban
market saturation, Growing health consciousness of customers.
Customer analysis mainly covers the following points:
Market segments, if Nike Inc targets both high end and low-end
market segments. The organization's decision to choose broader
and multiple segments have expanded the scope of opportunities.
The targeted segments are expected to have a steady market
growth rate in future. The primary customer segment of Nike
operations, the social job includes providing augmented services
Unit 1 - Exploring Business
(DISTINCTION*) Assignment
2
Nike’s 5cs1
Nike Inc. has spent on the research and development activities to
preserve its leadership position in various product segments for
their company. Heavy investment in building the IT network,
marketing, product design and process optimization supports the
distribution and promotion strategies. The business has
responded to this factor by continuing their investments into
technology and their goods which enabled them to receive a
higher profit due to the increase in sales. In the future, Nike
should continue investing into news ideas in order to keep
increasing their brand awareness and their revenue. Nike has a
strong culture of process and product innovation. Top
management supports the innovative and creative ideas and
employees are encouraged to participate in the problem solving
process. The organizational culture supports the vision, mission
and values. In the future, Nike should continue their process and
create a strong culture; creating a strong culture attracts more
customers and increases their sales and revenue. Nike also has a
large scale of production, which enables the company to achieve
the benefits of economies of scale. Large scale production
enhances the competitive strength of the company and enables
the company to produce better quality products at reduced costs.
1 https://notesmatic.com/Nike-strategic-analysis/
, The SWOT analysis of Nike is an effective tool to analyze the
company related factors. Application of this tool in Nike’s context
involves identification of key strengths, weaknesses, opportunities
and threats. This enables Nike to develop their company and
receive their best results.
Examples
Strengths: Strong brand name, Leverage brand equity to enter
new markets, Market leadership position, Favorable reputation at
the global stage, Large customer base, Investment in R&D
activities.
Pro-innovative culture, Good financial health.
Weaknesses: Poor customer-oriented services, Decreasing per
unit revenue, Retention issues due to high job stress, Lack of
flexibility in the supply chain.
Opportunities: Growing customer base in the low-end market,
Opportunities to collaborate with local players to expand business
operations, the increasing trend of consuming high-end products,
Strict government regulations are making it difficult for new
entrants to enter the market.
Threats: Growing criticism by environment protection groups, the
talent shortage in the market, Rural market stagnation and urban
market saturation, Growing health consciousness of customers.
Customer analysis mainly covers the following points:
Market segments, if Nike Inc targets both high end and low-end
market segments. The organization's decision to choose broader
and multiple segments have expanded the scope of opportunities.
The targeted segments are expected to have a steady market
growth rate in future. The primary customer segment of Nike
operations, the social job includes providing augmented services
