Essay
Price setting and market structure in UK's banking sector - Evidence from Lloyds
- Module
- Strategic Management
- Institution
- Anglia Ruskin University (ARU)
The essay examines the case of the UK banking industry and price setting mechanisms. The analysis begins with a theoretical discussion of the various price setting strategies with a focus on the possible price setting mechanisms under imperfect competition. For this purpose, the kinked demand curve...
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