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INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES £25.49   Add to cart

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INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES

The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The...

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  • April 2, 2021
  • 17
  • 2019/2020
  • Case
  • Tushara balendran
  • A
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