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What are the 3 lesson goals for Digital insights?
1. Understand the significance of Youtube
2. Highlight consumer trends related to video consumption
3. Discuss video's impact on both social media and email marketing
#Video marketing #Digital Video Insights
What are the 6 lesson goal for Video content Strategy & implementation
best practices?
1. Understand core business goals supported by using online video
2. Highlight video content considerations
3. Create familiarity with onsite video best practices
4. Understand how video can be sued to support SEO
5. Identify video's role in social
6. Create familiarity with reporting metrics
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,#Video marketing #Video Content Strategy & Implementation Best
Practices
What are the lesson goals for Video Promotion( total of 2 goals)?
1. Differentiate between paid, earned, and owned media
2. Determine how to promote video through various media channels
#Video marketing #Video Promotion
What is the Youtube Ecosystem?
#Video marketing #Understand the significance of Youtube
What is the percentage of videos published in the last year that are more
than 2 minutes long?
56%
#Video marketing #Highlight consumer trends related to video
consumption
What two most popular distribution channels of video?
1. Websites
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,2. Socials
#Video marketing #Digital Video Insights
#Highlight consumer trends related to video consumption
What are the 2020 video statistics by Cisco?
1. estimates online videos will account for 80% of all consumer web
traffic by 2020
2. 83% of consumer indicate they're willing to share videos they like
with their friends and peers
3. 85% of the US internet audience watches video online
#Video marketing #Digital Video Insights
#Highlight consumer trends related to video consumption
What are the four most common videos?
1. Explainers
2. Product Demos
3. How-Tos
4. Testimonials
#Video marketing #Digital Video Insights
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, #Highlight consumer trends related to video consumption
What is CVR?
conversion rates
#Video marketing #Digital Video Insights
#Highlight consumer trends related to video consumption
What is the percent increase in CVR?
Many instances video has roughly 100% increase in conversion rates
#Video marketing #Digital Video Insights
#Highlight consumer trends related to video consumption
What are 4 important stats on social media ( 2 on facebook, 1 on
instagram, 1 on linkedIn).
#Video marketing #Digital Video Insights
#Discuss video's impact on both social media and email marketing
What does the 85% of Facebook's videos watch without sound influence
strategy?
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