TEST BANK FOR Marketing: Real People, Real Choices 12th edition by Michael Solomon, Greg Marshall, Elnora Stuart ISBN: 978-0138116118 COMPLETE GUIDE ALL CHAPTERS COVERED 100% VERIFIED A+ GRADE ASSURED!!!!!NEW LATEST UPDATE!!!!!

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,Marketing: Real People, Real Choices, 12e (Solomon) Chap
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ter 1 dt Welcome to Marketing in the Modern World dt dt dt dt dt dt




1) A is the ultimate user of a good or service.
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A) stakeholder
B) market
C) target market dt



D) marketer
E) consumer Ans dt



wer: E Difficult
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y: Easy
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LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing

2) is the activity, set of institutions, and processes for creating, communicating,
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delivering, and exchanging offerings that have value for customers, clients, partners, and society at l
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arge.
A) Demand satisfaction dt



B) Competitive advantage building dt dt



C) Marketing
D) Total quality management dt dt



E) Value chain management dt dt dt



Answer: C d t



Difficulty: Easy d t d t



LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing
AACSB: Written and oral communication dt dt dt




3) The dt



consists of the tools an organization uses to create a desired response among a set of predefined
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consumers.
A) sharing economy dt



B) market position dt



C) value proposition dt



D) marketplace
E) marketing mix dt dt



Answer: E d t



Difficulty: Easy d t d t



LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing




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,4) The four Ps are discussed as separate parts of a firm's marketing strategy, but product, price, pr
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omotion, and place decisions are actually
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A) contradictory
B) interdependent
C) unrelated
D) disconnected
E) singular dt



Answer: d t



B
Difficulty: Moderate d t d t



LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing
AACSB: Written and oral communication dt dt dt




5) Which of the following is a true statement about the four Ps of the marketing mix?
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A) A decision about one of the Ps affects every other marketing-mix decision.
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B) Price is always the most important of the four Ps.
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C) Place is typically the least important of the four Ps.
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D) The four Ps have little effect on a product's market position.
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E) The four Ps are used to determine a product's target market. A
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nswer: A d t



Difficulty: Moderate d t d t



LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing
AACSB: Analytical thinking dt




6) Which of the following is part of the place element of the marketing mix?
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A) a quality discount
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B) a store coupon
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C) a newspaper advertisement
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D) a local retailer
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E) publicity releases dt d



Answer: D
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Difficulty: Moderate d t d t



LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of m
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arketing

7) The customer's overall assessment of every interaction the customer has had with a business is k
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nown as dt . dt



A) the customer experience
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B) customer engagement dt



C) e-commerce
D) the marketing mix
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E) collaborative consumption dt d



Answer: A
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Difficulty: Easy d t d t



marketing

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, LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing

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