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Brand Management Class Notes £15.49   Add to cart

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Brand Management Class Notes

A collection of notes taking during the class for Brand Management (studying Business & luxury Management) covers some luxury brands topics, marketing, consumer behavior, STP process, brand management, brand image, target markets, projections of the market landscapes. With pictures, graphs, titles,...

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Notes on Co-branding, STP process, marketing programs, brand associations, licensing, merchandising market, secondary brand associations, brand elements, brand personality, brand attributes & halo effect,

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A 6 page document full of pictures, graphs and data in conjunction with note taking for a university class of brand management (taken while studying the degree of business administration with specialization in luxury management). This subject is also seen under marketing, consumer behavior and tradi...

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Summary Luxury and psychology branding

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£3.49

document part of A collection of notes taking during the class for Brand Management (studying Business & luxury Management) covers some luxury brands topics, marketing, consumer behavior, STP process, brand management, brand image, target markets, projections of the market landscapes. With pictures,...

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Luxury Market & Brand Management

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£8.49

Mass premium & luxury brands, Luxury brand associations, experiences & emotions in Luxury, drivers that motivate luxury purchases, luxury brands communications today

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Brand consumer relationship

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Brand consumer relationship & STP process last class´recap

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