Unit 5 - Marketing Travel and Tourism Products and Services

Unit 5 - Marketing Travel and Tourism Products and Services P1 - Outline the background and concepts of marketing P2 - review the factors influencing marketing decisions using examples from different travel and tourism organisations P3 - describe the marketing mix of a selected travel and tourism organisation M1 - Explain how factors have influenced marketing decisions in relations to a selected organisation M2: Explain how the 4 Ps work together as a marketing mix in a travel and tourism orga...

Unit 5 - Marketing Travel and Tourism Products and Services P5 - Plan a promotional campaign for a selected travel and tourism organisation to achieve stated objectives M4 - Explain how the planned promotional campaign would enable the objectives to be met

Unit 5-Marketing Travel and Tourism Products and Services TASK 3 P5, P6, M4 P5: Plan a promotional campaign for a selected travel and tourism organisation to achieve a state P6: Prepare an item of promotional material as part of a planned promotional campaign for a target market. M4: Explain how the planned promotional campaign would enable the objectives to be met.

Unit 5 - Marketing Travel and Tourism Products and Services P2 - review the factors influencing marketing decisions using examples from different travel and tourism organisations M1 - Explain how factors have influenced marketing decisions in relations to a selected organisation

BTEC Travel and Tourism Unit 5 Marketing travel and tourism products and services. Plan, design documentation and conduct a market research activity for a travel and tourism organisation (P4) Explain how the plan and the documentation contributed to meeting the market research objectives (M3) Analyse the results of the market research activity, recommending how these results can benefit the organisation (D2).

Unit 5 - Marketing Travel and Tourism Products and Services P1 - Outline the background and concepts of marketing

Unit 5 - Marketing Travel and Tourism Products and Services P4 - Plan, design documentation and conduct a market research M3 - Explain how the plan and documentation contributed to meeting the market research objectives

Unit 5 - Marketing Travel and Tourism Products and Services P3 - describe the marketing mix of a selected travel and tourism organisation

Unit 5-Marketing Travel and Tourism Products and Services TASK 2 P4, M3, D2 P4: plan, design documentation and conduct a market research activity for a travel and tourism organisation M3: Explain how the plan and the documentation contributed to meeting the market research objectives D2: Analyse the results of the market research activity, recommending how these results can benefit the organisation.

In P5 I plan a promotional campaign for a selected travel and tourism organisation to achieve stated marketing objectives. In P6 I prepare an item of promotional material as part of a planned promotional campaign for a target market. In M4 I explain how the planned promotional campaign would enable the objectives to be met.

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

Hospitality Revenue Management final exam review Question & Answers What is the industry term used to describe the sum of prices paid by a business's customers? - Correct answer total revenues" "Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Correct answer costs" "What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Correct answer profit=sales-costs" "What is the name for the net value achieved by b...

C 429 HEALTHCARE OPERATIONS MANAGEMENT WGU EXAM 180 REAL EXAM QUESTIONS AND ANSWERS COMPLETE VERSION The support staff of a large urgent care facility sees no career advancement opportunities within the organization. The organization knows it must identify other ways to increase job satisfaction or there will be high employee turnover. Which action can improve job satisfaction in this scenario? -Starting recognition programs -Conducting employee surveys -Providing autocratic leadershi...

C 429 HEALTHCARE OPERATIONS MANAGEMENT WGU EXAM 180 REAL EXAM QUESTIONS AND ANSWERS COMPLETE VERSION The support staff of a large urgent care facility sees no career advancement opportunities within the organization. The organization knows it must identify other ways to increase job satisfaction or there will be high employee turnover. Which action can improve job satisfaction in this scenario? -Starting recognition programs -Conducting employee surveys -Providing autocratic leadershi...

Certified Meeting Professional (CMP) Exam Questions and Answers Latest Updated 2024/2025 (100% Verified) Evaluation - ANSWER 1) Critiquing and rating the overall success of an event. 2) Developing an event profile from accurate event statistics. Objective - ANSWER Formalized statement of outcomes to be anticipated as a result of the educational process. Outsourcing - ANSWER Hiring an outside firm or individual to perform the task instead of using in-house staff; to subcontract a task or res...

Certified Meeting Professional (CMP) Exam-2023 Evaluation - CORRECT ANSWER-1) Critiquing and rating the overall success of an event. 2) Developing an event profile from accurate event statistics. Objective - CORRECT ANSWER-Formalized statement of outcomes to be anticipated as a result of the educational process. Outsourcing - CORRECT ANSWER-Hiring an outside firm or individual to perform the task instead of using in-house staff; to subcontract a task or responsibility to a third par...

POLS 1503 Final Exam Preparation POLS1503 A lot of analysts strongly believe that international investment cannot bring us to a closer, more economically integrated society. Select one: True What Internet-based communication platforms have made it much simpler for people to connect with others that have the same personal or professional interests? Select one: a. Websites and blogs b. Emailing and instant messaging systems c. Social networking websites Over the past decade...

POLS 1503 Final Exam Preparation POLS1503 A lot of analysts strongly believe that international investment cannot bring us to a closer, more economically integrated society. Select one: True What Internet-based communication platforms have made it much simpler for people to connect with others that have the same personal or professional interests? Select one: a. Websites and blogs b. Emailing and instant messaging systems c. Social networking websites Over the past decade...

POLS 1503 Final Exam Preparation POLS1503 A lot of analysts strongly believe that international investment cannot bring us to a closer, more economically integrated society. Select one: True What Internet-based communication platforms have made it much simpler for people to connect with others that have the same personal or professional interests? Select one: a. Websites and blogs b. Emailing and instant messaging systems c. Social networking websites Over the past decade...