Applied Marketing
ST
2nd Canadian Edition
UV
TEST BANK
IA
?_
AP
Kent Grayson
PR
Comprehensive Test Bank for Instructors and
OV
Students
ED
© Kent Grayson. All rights reserved. Reproduction or distribution without permission is
prohibited.
??
©DREAMSHUB
, Applied Marketing – 2nd Canadian Edition
(ISBN 9781394162727 – Verified)
Rochelle Grayson, Daniel Padgett, and Andrew Loos
ST
TABLE OF CONTENTS
Chapter 1. What Is Marketing?
UV
Chapter 2. Organizing and Planning for Marketing Strategy
Chapter 3. The Marketing Environment
Chapter 4. Customer Behaviour
Chapter 5. The Role of Research in Marketing
Chapter 6. Using Segmentation, Targeting and Positioning to Distinguish a
IA
Brand Within the Market
Chapter 7. Applying the Marketing Mix
Chapter 8. Delivering Products and Brands That Meet Customer Needs
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Chapter 9. Place Decisions and Customer Convenience
Chapter 10. Managing Price and Customer Cost Perceptions
Chapter 11. Using Group Promotion to Communicate with Customers
Chapter 12. Using Personalized Promotion to Communicate with Customers
AP
Chapter 13. Encouraging Participation to Connect with Customers
Chapter 14. Measuring Marketing Effectiveness Through Metrics
Chapter 15. Finalizing a Marketing Plan
PR
OV
ED
??
©DREAMSHUB
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
ST
Multiple-Choice Questions
1) Which of the following terms or phrases would be included in a basic description of
UV
marketing?
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
IA
Answer: c
Difficulty: Easy
?_
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
AP
2) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
PR
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
OV
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
ED
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
??
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
ST
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
UV
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
IA
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
Answer: a
?_
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
AP
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes “wants”?
PR
a) Strong desires for something
b) Unfulfilled needs
c) Unsupplied demands
d) Untapped markets
OV
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
ED
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
??
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
ST
2nd Canadian Edition
UV
TEST BANK
IA
?_
AP
Kent Grayson
PR
Comprehensive Test Bank for Instructors and
OV
Students
ED
© Kent Grayson. All rights reserved. Reproduction or distribution without permission is
prohibited.
??
©DREAMSHUB
, Applied Marketing – 2nd Canadian Edition
(ISBN 9781394162727 – Verified)
Rochelle Grayson, Daniel Padgett, and Andrew Loos
ST
TABLE OF CONTENTS
Chapter 1. What Is Marketing?
UV
Chapter 2. Organizing and Planning for Marketing Strategy
Chapter 3. The Marketing Environment
Chapter 4. Customer Behaviour
Chapter 5. The Role of Research in Marketing
Chapter 6. Using Segmentation, Targeting and Positioning to Distinguish a
IA
Brand Within the Market
Chapter 7. Applying the Marketing Mix
Chapter 8. Delivering Products and Brands That Meet Customer Needs
?_
Chapter 9. Place Decisions and Customer Convenience
Chapter 10. Managing Price and Customer Cost Perceptions
Chapter 11. Using Group Promotion to Communicate with Customers
Chapter 12. Using Personalized Promotion to Communicate with Customers
AP
Chapter 13. Encouraging Participation to Connect with Customers
Chapter 14. Measuring Marketing Effectiveness Through Metrics
Chapter 15. Finalizing a Marketing Plan
PR
OV
ED
??
©DREAMSHUB
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
ST
Multiple-Choice Questions
1) Which of the following terms or phrases would be included in a basic description of
UV
marketing?
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
IA
Answer: c
Difficulty: Easy
?_
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
AP
2) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
PR
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
OV
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
ED
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
??
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
ST
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
UV
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
IA
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
Answer: a
?_
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
AP
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes “wants”?
PR
a) Strong desires for something
b) Unfulfilled needs
c) Unsupplied demands
d) Untapped markets
OV
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
ED
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
??
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
