byJeffreyM.Perloff,Chapters1-20
,Tableofcontents
1. Introduction
2. Supply and Demand
b b
3. Applying the Supply-and-Demand Model
b b b
4. Consumer Choice b
5. Applying Consumer Theory
b b
6. Firms and Production
b b
7. Costs
8. Competitive Firms and Markets b b b
9. Applying the Competitive Model
b b b
10. General Equilibrium and Economic Welfare
b b b b
11. Monopoly
12. Pricing and Advertising b b
13. Oligopoly and Monopolistic Competition b b b
14. Game Theory b
15. Factor Markets b
16. Interest Rates, Investments, and Capital Markets
b b b b b
17. Uncertainty
18. Externalities, Open-Access, and Public Goods b b b b
19. Asymmetric Information b
20. Contracts and Moral Hazards b b b
,Chapter 1 b Introduction
1.1 Microeconomics: The Allocation of Scarce Resources
b b b b b
1) Microeconomics bstudies bthe ballocation bof
A) decision bmakers.
B) scarce bresources.
C) models.
D) unlimited bresources.
E) TANSWER: bB
Section:
The bAllocation bof bScarce
ResourcesQu bestion bStatus:
b Old
AACSB: Analytic bthinking
2) Microeconomics bisToften bcalled
A) price btheory.
B) decision bscience.
C) scarcity.
D) resource btheory.
ANSWER:
b b A
Section:
The bAllocation bof bScarce
ResourcesQu bestion bStatus:
b Old
AACSB: Analytic bthinking
3) Most bmicroeconomic bmodels bassume bthatTdecision bmakersTwish bto
A) make bthemselves bas bwell boff bas bpossible.
B) act bselfishly.
C) make bothers bas bwell boff bas bpossible.
D) None bof bthe
above. bANSWER:
b b A
Section:
The bAllocation bof bScarce
ResourcesQu bestion bStatus:
b Old
AACSB: Analytic bthinking
4) Society b faces b trade---‑offs b because b of
A) government bregulations.
B) profit bmotive.
C) faceless bbureaucrats.
, D) scarcity. bA
b NSWER: D
Section:
The bAllocation bof bScarce
ResourcesQu bestion bStatus:
b Old
AACSB: Analytic bthinking