TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15 

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,Consumer56Behaviour:56Buying,56Having,56and56Being,56Cdn.569e56(Solomon)
56Chapter5615 6 An56Introduction56to56Consumer56Behaviour


1) In56studying56consumers56like56Gail,56a56college56student,56marketers56often56find56it56useful56
to56learn56their56interests56in56music56or56clothing,56how56they56spend56their56leisure56time,56and
56even56their56attitudes56about56social56issues,56to56be56able56to56categorize56consumers56accordi

ng56to56their56lifestyles.56This56sort56of56information56is56called:
A) core56values.
B) psychographics.
C) configurations.
D) physiognomies.
56ANSWER:5 6 B

Type:56MC
Page56Ref:5
6256Skill:5 6 Application

Objective:5 6 L1-0156Consumer56behaviour56is56a56process.


2) Tina,56a56supervisor56of56displays56for56Sears56Canada,56knows56that56attractive56displays56
can56generate56additional56sales56of56particular56items.56From56a56marketer's56perspective,56th
is56is:
A) a56purchase56issue.
B) a56post56purchase56issue.
C) merchandising56complexity.
D) a56loss56lead
er.
ANSWER:5 6 A
Type:56MC
Page56Ref:5
6356Skill:5 6 Application

Objective:5 6 L1-0156Consumer56behaviour56is56a56process.

,3) John56is56the56vice56president56of56marketing56for56a56local56tour56guide56company.56He56is5
6concerned56that56his56customers56are56not56recommending56his56company56to56their56friends.5

6For56John,56this56problem56is56a:

A) purchase56issue.
B) demographic56problem.
C) prepurchase56issue.
D) post56purchase56issu
e.56ANSWER:5 6 D
Type:56MC
Page56Ref:5
6356Skill:5 6 Application

Objective:5 6 L1-0156Consumer56behaviour56is56a56process.

, 4) The56expanded56view56of56the56exchange56that56includes56the56issues56that56influence56t
he56consumer56before,56during,56and56after56a56purchase56is56called:
A) the56value.
B) the56strategic56focus.
C) the56pre-sell56strategy.
D) the56consumption56proces
s.56ANSWER:5 6 D
Type:56MC
Page56Ref:5
6356Skill:5 6 Concept

Objective:5 6 L1-0156Consumer56behaviour56is56a56process.

5) Gail56decides56to56take56a56break56from56studying56and56goes56online56to56check56things56out
.56She56connects56with56one56of56the56product56discussion56groups56that56she56participates56in.5
6This56is56an56example56of56a:

A) lifestyle56discussion.
B) brand56competition.
C) consumption56community.
D) marketplace56competitio
n.56ANSWER:5 6 C
Type:56MC
Page56Ref:5
6256Skill:5 6 Application

Objective:5 6 L1-0156Consumer56behaviour56is56a56process.


6) If56a56product56succeeds56in56satisfying56needs56and56is56purchased56over56and56over56again,5
6it56most56likely56has56attained:

A) product56separation.
B) brand56loyalty.
C) lifestyle56variation.
D) purchase56conceptio
n.