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MKTG 455 MARK NEWSOME EXAM 2 EXAM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ||ALREADY GRADED A+||NEWEST VERSION

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Quiz: 8 Elements of a Strong Social Media Campaign Ans: 1. Targeted 2. Focused 3. Measurable 4. Great Content 5. Simple 6. Right Media for Message 7. Memorable 8. Profitable Quiz: TV Strengths Ans: great for building through storytelling, reaches consumers one-on-one Quiz: TV Weaknesses o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 2 Ans: high production cost, high placement costs Quiz: Radio Strengths Ans: ability to target, can reach audiences on personal and intimate level, economical compared to other mass media, short lead times (production and placement), sometimes may take advantage of local radio personalities Quiz: Radio Weaknesses Ans: cluttered, no visual, fractionalization, buying locally for national or regional campaigns can be difficult Quiz: Newspaper Strengths Ans: flexibility (pick markets and vary ad copy) Quiz: Newspaper Weaknesses o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 3 Ans: bad reproduction quality, declining readership, ads being lost in clutter of other content Quiz: Magazine Strengths Ans: general able to target based on readership interested, long shelf life, high production values, geo-targeting

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Uploaded on
January 30, 2025
Number of pages
15
Written in
2024/2025
Type
Exam (elaborations)
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Questions & answers

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1
MKTG 455 MARK NEWSOME EXAM 2 EXAM
QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) ||ALREADY
GRADED A+||NEWEST VERSION
Quiz: 8 Elements of a Strong Social Media Campaign

Ans: 1. Targeted

2. Focused

3. Measurable

4. Great Content

5. Simple

6. Right Media for Message

7. Memorable

8. Profitable




Quiz: TV Strengths

Ans: great for building through storytelling, reaches consumers one-on-one




Quiz: TV Weaknesses
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.

, 2
Ans: high production cost, high placement costs




Quiz: Radio Strengths

Ans: ability to target, can reach audiences on personal and intimate level,

economical compared to other mass media, short lead times (production and

placement), sometimes may take advantage of local radio personalities




Quiz: Radio Weaknesses

Ans: cluttered, no visual, fractionalization, buying locally for national or

regional campaigns can be difficult




Quiz: Newspaper Strengths

Ans: flexibility (pick markets and vary ad copy)




Quiz: Newspaper Weaknesses




o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
CA$17.82
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