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by Jeffrey M. Perloff, Chapters 1 - 20
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,Tableofcontents
1. Introduction
2. Supply and Demand
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3. Applying the Supply-and-Demand Model
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4. Consumer Choice w
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5. Applying Consumer Theory
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6. Firms and Production
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7. Costs
8. Competitive Firms and Markets w
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9. Applying the Competitive Model
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10. General Equilibrium and Economic Welfare
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11. Monopoly
12. Pricing and Advertising w
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13. Oligopoly and Monopolistic Competition
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14. Game Theory w
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15. Factor Markets w
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16. Interest Rates, Investments, and Capital Markets
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17. Uncertainty
18. Externalities, Open-Access, and Public Goodsw
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19. Asymmetric Information w
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20. Contracts and Moral Hazards w
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,Chapter 1 ww Introduction
1.1 Microeconomics: The Allocation of Scarce Resources ww ww ww ww ww
1) Microeconomics studies thetallocation of ww ww ww
A) decision makers. ww
B) scarce resources.ww
C) models.
D) unlimited
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Section:
The Allocation of Scarce
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2) Microeconomics istoften called ww w w
A) price theory. ww
B) decision science. ww
C) scarcity.
D) resource
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Section:
The Allocation of Scarce
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AACSB: Analytic thinking ww
3) Most microeconomic models assume that decision makerstwish to
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A) make themselvestas well off as possible.
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B) act selfishly.
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C) make others as well off as possible.
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D) Nonetof the ww
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Section:
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4) Society faces trade---‑offs becausetof
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A) government regulations. ww
B) profit motive. ww
, C) faceless bureaucrats.
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